Rani Craft Robinson

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Rani Craft Robinson is the Director of Convergence for the Home and Travel category for Scripps Networks Interactive. As one of the convergence leads for the brand, Rani manages a team that creates a digital presence for all Travel Channel, HGTV, DIY Network and Great American Country (GAC) shows. Rani coordinates with the on-air programming team, the marketing team and the digital team. Rani also oversees production of digital original and web-exclusive video to accompany all four networks shows and maintains the Travel Channel Watch app.

Rani’s background includes 13 years of editorial and digital programming experience on a variety of web sites, including overseeing editorial programming for TravelChannel.com. Rani’s early days in digital were as a photo editor and video editor at Discovery Communications Inc. While at Discovery, she learned various content management systems, analytics tools and video platforms which ultimately led to her producing editorial content packages for TLC.com (i.e. Little People, Big World; Miami Ink), DiscoveryHealth.com (Birth Day Live) and FitTV.com (both now folded into Discovery Life). During her time with Discovery, Rani directed several digital video productions for Discovery Health’s ‘National Body Challenge’ in Silver Spring, MD, and Glendale, CA. Rani also art directed 3 photo shoots for Travel Channel’s ‘5 Takes’ franchise in Silver Spring, MD, Los Angeles and Singapore.

Rani has worked on one of the most successful Travel Channel live events to-date: Ghost Adventures. Its 8-hour live event, which took place in Westin, WV, Ghost Adventures Live: Trans-Allegheny Lunatic Asylum included an on-location “nerve” center with behind the scene moments and commentary that was featured on-air and online via the digital team’s 8-hour live video chat that included special guests featured from the show.

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